SWBC Fourth of July Activation Thought Starters & Sales Events

July fourth is quickly approaching, and as your store prepares marketing and promotional plans for the holiday weekend the SWBC has put together some activation ideas along with four turn-key sales events to consider implementing in your planning. 

Ideas/Thought starters for Events & Activities

• Live Radio/TV Remotes at Dealership
• BBQs with bounce houses/space walks and face-painting
• Water and/or Amusement park tickets with product presentation and purchase proposal
• Vehicle displays as sponsorship at your local FIREWORKS show
• Car Shows (Jeep, Mopar, SRT, or 4x4 Truck clubs offer eye-catching displays, enthusiastic 3rd party owners, and are inexpensive to host)
• Contests or displays showing the seating versatility and cargo space of the New Compass, Pacifica, Durango, etc. --- RAM Box, Stow ‘n Go?

What will your ‘promotion’ be? / What’s the overall ‘theme’ of the event?         

• Special dealership offer for Military purchasers during the event - the package might include free oil changes, U.S. Flags, Gift Card’s, etc.
• Advertise that every vehicle sold during the “Event” - whether to Military Personnel or not it could result in a donation to a patriotic/first responder charity of your choice.
• Create a schedule for sales consults be on-site on the Service Drive for Evaluation Drives in new models with on onsite trade appraisals of their vehicle in for service. Have some new vehicles ‘staged and ready’ to drive; and consider having an incentive for the customer who takes the time and trouble to complete the Evaluation Form. Perfect way to pass the time while waiting for Express Lane service completion.  The incentive can be for ANY customer (non-Military) could be to support a cause/need on the local Military Base, such as $25 donated for each ‘evaluation drive’ to benefit needy military families, USO, etc.
• Does your store and lot LOOK and FEEL like a holiday sales weekend?
• Does your display and P.O.S. create excitement?
• Have you modified the receptionists greeting to something clever and catchy?
• Is all inventory freshly washed and ‘standing tall’?
• Organize the front line with Red white and Blue models!

What are the spiffs/bonuses?

Consider spiffs that reward “selling behaviors” (confirming appointments, securing customer info on phone and live up, performing proper product presentations/test drives, write-ups, TOs, and so forth).

• Fastest start to the day/weekend?
• Most appointments from Digital and/or phone ups?
• Highest % of test drives, or % Write ups?
• Over-aged bonuses

Our vendors for the for the holiday weekend are Auto Loop, Diamond Media, Auto Gross, and Direct Innovations. Contact information for each is included below, please reach out to your Area Sales Manager for the one page sell sheets for each promotion. 

Fourth of July Vendor Contact Information

  

Auto Gross:

Brian J. Borne

bborne@autogross.net
P: 210-581-0033 

C: 504-905-6613

www.autogross.net

Diamond Media:

Jayme Hill

jayme@contactdms.com

C: 727-249-5320

F: 941-827-8043

www.diamondmediasolutions.com

Auto Loop:

Keith Granger

keith@autoloop.com

O:513.470.3943

C:580.761.1536

F:888.843.2236

http://www.autoloop.net/

DI Marketing, Inc

Amberly Allen
amberly@dimarketing.net
C: 214-683-4088

Digital Retailing

Digital Retailing is all about transparency for both the dealer and the shopper.  Car buyers need more buying power and expect an online tool (not a boring payment calculator) to capture every aspect they would experience inside the showroom without giving up the entire day to purchase a vehicle.

From Personalizing Payment all the way to Reserving the Car, every part of the Digital Retail Suite guides the consumer as they prepare to purchase a vehicle.  In the end, it gives the dealer increased visibility into customer intent and helps generate leads.

If you need a transactional tool to get your Vehicle Display Page to stick instead of bounce, contact Joe Walker, the SWBC FCA Digital Marketing Manager, at Kenneth.Walker2@fcagroup.com. 

Top 6 Dealer Website Lead Generators

Don’t miss out on the Top 6 Lead Generators for your dealership’s website.  A buyer in your market is going to connect with the Vehicle Listing Page 90% of the time.  You need to generate prospect buyers into quality leads, and here are 6 ways to accomplish more leads:

1. Get your Price Button – Dealers who customize the button tend to bring more leads into the dealership.  At the end of the day, the customer just wants to know the best price of the vehicle.
2. Request More Info Button – "Request More Info" receives roughly 25% less traffic than a “get your price” button, but it is still an integral part of generating leads.
3. Managed Chat Solution – Having a chat button inside the Vehicle Listing Page will increase chat leads up to 60%. 
4. Lead Generator from Dealer Website – Blackbook, KBB, and Edmunds are trusted sources in finding out trade-in value.  Customers can see through a basic form on evaluating a car.
5. Chrysler Capital Application – Application is free to be added to a dealer website.
6. Sample Payment Calculator – Show 72-84 months, with best APR, and 10% down payment to show a customer a strong monthly payment.

Wards Auto Names GIULIA as a "10 Best Interior"

 

 Not only is the Giulia stunningly beautiful on the outside,  it's 'inner beauty' has been recognized, too!  Awards such as these should inspire confidence in shoppers wanting to have the best.

     And the Giulia has significant competition -- the editors at WardsAuto spent two months evaluating 31 vehicle nominees and scoring each based on materials, ergonomics, driver information, safety, comfort, fit-and-finish and aesthetics.   In the end,  they  named the all-new 2017 Alfa Romeo Giulia to the Wards Auto 10 Best Interiors List for 2017.

     Crafted by artisans at the Cassino plant in Italy, the all-new Giulia is a testament to Alfa Romeo’s perfect balance of engineering and emotion, creating a premium sports sedan for driving enthusiasts that stands out in the segment and is luxurious and comfortable on the inside.

     “From the F1-inspired steering wheel and creamy leather seats to the matte-finish genuine walnut trim on the doors, instrument panel and stylishly arrayed center console, the Giulia does its Italian design heritage proud,” Tom Murphy, senior editor of Wards Auto, wrote. “Our editors rave about the expertly applied metallic accents, outstanding build quality, artistic lines, the intuitive control screen that blends neatly into the instrument panel and the tidy white stitching that sweeps across the soft-touch black IP and upper door trim.”

Alfa Romeo wins more accolades - sell more in MAY!

Here's some great information to put in your sales consultants' evidence manuals and to keep on-hand in the showroom to share with your shoppers.

The all-new 2017 Alfa Romeo Giulia Quadrifoglio won Popular Mechanic’s “Super Sedan” award in the magazine’s annual Automotive Excellence Awards.

“This car, we are happy to say, sets the new standard for super sedans,” Ezra Dyer, automotive editor at Popular Mechanics, said. “The Alfa’s secret is that it’s always rewarding, even at sane speeds, and the best part is, if you can’t afford the flagship Quadrifoglio, the base Giulia—zero to 60 in 5.1 seconds.

And, as we know,  there is also a very attractive LEASE on the "Ti" through ALLY Bank for just $399/month.

As the first of a new generation of vehicles built on an all-new platform, the 2017 Giulia embodies Alfa Romeo’s La meccanica delle emozioni (the mechanics of emotion), delivering race-inspired performance, advanced technologies, seductive Italian Style and an exhilarating driving experience to the premium mid-size sedan segment.

“To choose our Car Awards, the editors drive all the relevant class contenders over the course of the year, then pick the vehicle that we feel transcends the competition,” Dyer said. “We don’t subdivide into a thousand specific categories—each is intentionally broad, to encompass the maximum number of eligible vehicles. So if you win, it wasn’t easy.”

Crafted by Alfa Romeo artisans at the Cassino plant in Italy, the Giulia Quadrifoglio is the high-performance model in the lineup and a testament to Alfa Romeo’s perfect balance of engineering and emotion, creating a premium sport sedan for driving enthusiasts that stands out in the segment.

Pacifica and AutoMobility

The '17 Chrysler Pacifica minivan has been added to the list of eligible vehicles in the FCA US Automobility Program.

The Automobility Program was the first in the industry to help ease the financial burden of drivers and passengers with physical challenges. Through this program, FCA US will provide a reimbursement up to a maximum of $1,000 to eligible customers who incur out-of-pocket expenses to install qualifying adaptive driver or passenger equipment on a purchased or leased new Pacifica.

The Automobility website, www.fcausautomobility.com,  easily guides customers through the process of determining which adaptive equipment best suits their lifestyle, finding a local adaptive equipment dealer and applying for the FCA US Automobility reimbursement. The website has complete program guidelines.

FCA US and BraunAbility unveiled the wheelchair-accessible BraunAbility Chrysler Pacifica at the 2017 Chicago Auto Show today, giving wheelchair users the quality of the world’s leading automotive mobility manufacturer with the functionality and bold styling of the industry’s most awarded minivan of the year. The BraunAbility Chrysler Pacifica features the largest interior space, as well as the widest door opening and side-entry ramp in the industry.

FIAT and Food Truck Festivals

As the temperatures become milder with the approach of the Spring Selling Season, an example of an opportunity to showcase FIATs is the various food truck festivals and monthly food truck events.   Attendees represent a cross-section of the buying public with the common trait of appreciating finely crafted, upscale items in a fun and informal setting -- perfect for FIAT!  

Check out what's going on in your Studio's locale,  as you might find annual festivals (like Frisco's StrEATs,  Houston's Haute Wheels and Houston's 'food truck festival')  or monthly gatherings like Oklahoma City's "H&8th" in Midtown or Baton Rouge's month "Wround Up".  

Be creative in your approach,  perhaps you can provide souvenir FIAT plastic cups,  or napkins, etc;  or provide the festival with a  radio remote that not only attracts people to the festival but also touts your Studio as a supporter.  You might hand out an invitation for a test drive, and those who visit your Studio can then receive a gift-card for one of the food trucks! 

But,  don't limit your thinking to just food trucks ---- participate in venues and actives where your probable purchases are........it's often easier and more cost-effective to go to THEM versus bring them to YOU. 

FIAT Credit Score Leads Turn-Key Solution

FIAT Studios and Retailers, as we start the New Year,  help consumers take advantage of the "Start Something New" sales event!   What better way to start the year off than in a stylish and practical new FIAT?!   In order to help you communicate to consumers who may not realize they can purchase a NEW vehicle, the SWBC would like to present the following turn-key solution for your consideration.

In order to attract customers who may have credit concerns,  the "CREDIT+" lead platform allows you to cost-effectively advertise to customers how they can quickly get their TransUnion credit score --  without the need for SS# and without impact on their credit score.

The system allows customers to select a vehicle and then generate a payment and interest rate!   The packages start at $2,500 and all packages include at least 4 targeted e-mail deployments with 2 follow-up deployments and up to 200 follow-up letters to the people who took some action/activity from the original contact e-mail.

The "CREDIT+" tool helps customers realize they can shop/buy with confidence!    For more information contact  STEVE HILL  @ 888-942-7117   -or-   Steve@contactdms.com