As the temperatures become milder with the approach of the Spring Selling Season, an example of an opportunity to showcase FIATs is the various food truck festivals and monthly food truck events. Attendees represent a cross-section of the buying public with the common trait of appreciating finely crafted, upscale items in a fun and informal setting -- perfect for FIAT!
Check out what's going on in your Studio's locale, as you might find annual festivals (like Frisco's StrEATs, Houston's Haute Wheels and Houston's 'food truck festival') or monthly gatherings like Oklahoma City's "H&8th" in Midtown or Baton Rouge's month "Wround Up".
Be creative in your approach, perhaps you can provide souvenir FIAT plastic cups, or napkins, etc; or provide the festival with a radio remote that not only attracts people to the festival but also touts your Studio as a supporter. You might hand out an invitation for a test drive, and those who visit your Studio can then receive a gift-card for one of the food trucks!
But, don't limit your thinking to just food trucks ---- participate in venues and actives where your probable purchases are........it's often easier and more cost-effective to go to THEM versus bring them to YOU.