Digital Retailing

Digital Retailing is all about transparency for both the dealer and the shopper.  Car buyers need more buying power and expect an online tool (not a boring payment calculator) to capture every aspect they would experience inside the showroom without giving up the entire day to purchase a vehicle.

From Personalizing Payment all the way to Reserving the Car, every part of the Digital Retail Suite guides the consumer as they prepare to purchase a vehicle.  In the end, it gives the dealer increased visibility into customer intent and helps generate leads.

If you need a transactional tool to get your Vehicle Display Page to stick instead of bounce, contact Joe Walker, the SWBC FCA Digital Marketing Manager, at Kenneth.Walker2@fcagroup.com. 

Top 6 Dealer Website Lead Generators

Don’t miss out on the Top 6 Lead Generators for your dealership’s website.  A buyer in your market is going to connect with the Vehicle Listing Page 90% of the time.  You need to generate prospect buyers into quality leads, and here are 6 ways to accomplish more leads:

1. Get your Price Button – Dealers who customize the button tend to bring more leads into the dealership.  At the end of the day, the customer just wants to know the best price of the vehicle.
2. Request More Info Button – "Request More Info" receives roughly 25% less traffic than a “get your price” button, but it is still an integral part of generating leads.
3. Managed Chat Solution – Having a chat button inside the Vehicle Listing Page will increase chat leads up to 60%. 
4. Lead Generator from Dealer Website – Blackbook, KBB, and Edmunds are trusted sources in finding out trade-in value.  Customers can see through a basic form on evaluating a car.
5. Chrysler Capital Application – Application is free to be added to a dealer website.
6. Sample Payment Calculator – Show 72-84 months, with best APR, and 10% down payment to show a customer a strong monthly payment.

Wards Auto Names GIULIA as a "10 Best Interior"

 

 Not only is the Giulia stunningly beautiful on the outside,  it's 'inner beauty' has been recognized, too!  Awards such as these should inspire confidence in shoppers wanting to have the best.

     And the Giulia has significant competition -- the editors at WardsAuto spent two months evaluating 31 vehicle nominees and scoring each based on materials, ergonomics, driver information, safety, comfort, fit-and-finish and aesthetics.   In the end,  they  named the all-new 2017 Alfa Romeo Giulia to the Wards Auto 10 Best Interiors List for 2017.

     Crafted by artisans at the Cassino plant in Italy, the all-new Giulia is a testament to Alfa Romeo’s perfect balance of engineering and emotion, creating a premium sports sedan for driving enthusiasts that stands out in the segment and is luxurious and comfortable on the inside.

     “From the F1-inspired steering wheel and creamy leather seats to the matte-finish genuine walnut trim on the doors, instrument panel and stylishly arrayed center console, the Giulia does its Italian design heritage proud,” Tom Murphy, senior editor of Wards Auto, wrote. “Our editors rave about the expertly applied metallic accents, outstanding build quality, artistic lines, the intuitive control screen that blends neatly into the instrument panel and the tidy white stitching that sweeps across the soft-touch black IP and upper door trim.”

Alfa Romeo wins more accolades - sell more in MAY!

Here's some great information to put in your sales consultants' evidence manuals and to keep on-hand in the showroom to share with your shoppers.

The all-new 2017 Alfa Romeo Giulia Quadrifoglio won Popular Mechanic’s “Super Sedan” award in the magazine’s annual Automotive Excellence Awards.

“This car, we are happy to say, sets the new standard for super sedans,” Ezra Dyer, automotive editor at Popular Mechanics, said. “The Alfa’s secret is that it’s always rewarding, even at sane speeds, and the best part is, if you can’t afford the flagship Quadrifoglio, the base Giulia—zero to 60 in 5.1 seconds.

And, as we know,  there is also a very attractive LEASE on the "Ti" through ALLY Bank for just $399/month.

As the first of a new generation of vehicles built on an all-new platform, the 2017 Giulia embodies Alfa Romeo’s La meccanica delle emozioni (the mechanics of emotion), delivering race-inspired performance, advanced technologies, seductive Italian Style and an exhilarating driving experience to the premium mid-size sedan segment.

“To choose our Car Awards, the editors drive all the relevant class contenders over the course of the year, then pick the vehicle that we feel transcends the competition,” Dyer said. “We don’t subdivide into a thousand specific categories—each is intentionally broad, to encompass the maximum number of eligible vehicles. So if you win, it wasn’t easy.”

Crafted by Alfa Romeo artisans at the Cassino plant in Italy, the Giulia Quadrifoglio is the high-performance model in the lineup and a testament to Alfa Romeo’s perfect balance of engineering and emotion, creating a premium sport sedan for driving enthusiasts that stands out in the segment.