Pacifica and AutoMobility

The '17 Chrysler Pacifica minivan has been added to the list of eligible vehicles in the FCA US Automobility Program.

The Automobility Program was the first in the industry to help ease the financial burden of drivers and passengers with physical challenges. Through this program, FCA US will provide a reimbursement up to a maximum of $1,000 to eligible customers who incur out-of-pocket expenses to install qualifying adaptive driver or passenger equipment on a purchased or leased new Pacifica.

The Automobility website, www.fcausautomobility.com,  easily guides customers through the process of determining which adaptive equipment best suits their lifestyle, finding a local adaptive equipment dealer and applying for the FCA US Automobility reimbursement. The website has complete program guidelines.

FCA US and BraunAbility unveiled the wheelchair-accessible BraunAbility Chrysler Pacifica at the 2017 Chicago Auto Show today, giving wheelchair users the quality of the world’s leading automotive mobility manufacturer with the functionality and bold styling of the industry’s most awarded minivan of the year. The BraunAbility Chrysler Pacifica features the largest interior space, as well as the widest door opening and side-entry ramp in the industry.

FIAT and Food Truck Festivals

As the temperatures become milder with the approach of the Spring Selling Season, an example of an opportunity to showcase FIATs is the various food truck festivals and monthly food truck events.   Attendees represent a cross-section of the buying public with the common trait of appreciating finely crafted, upscale items in a fun and informal setting -- perfect for FIAT!  

Check out what's going on in your Studio's locale,  as you might find annual festivals (like Frisco's StrEATs,  Houston's Haute Wheels and Houston's 'food truck festival')  or monthly gatherings like Oklahoma City's "H&8th" in Midtown or Baton Rouge's month "Wround Up".  

Be creative in your approach,  perhaps you can provide souvenir FIAT plastic cups,  or napkins, etc;  or provide the festival with a  radio remote that not only attracts people to the festival but also touts your Studio as a supporter.  You might hand out an invitation for a test drive, and those who visit your Studio can then receive a gift-card for one of the food trucks! 

But,  don't limit your thinking to just food trucks ---- participate in venues and actives where your probable purchases are........it's often easier and more cost-effective to go to THEM versus bring them to YOU.